The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Amazon Donates $1 Million to Donald Trump's Inaugural Fund Women's Dresses Shopbop Here's why people saw the dress differently. In 2015, a photograph of a dress went viral, dividing viewers over whether its colors were blue and black or white and gold. This optical illusion highlighted differences in human color